https://michellefarleywrites.journoportfolio.comRSS Feed for Michelle Farley | Copywriter & Narrative ArchitectenMon, 22 Jun 2026 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/076b7257-7400-4c18-8322-f23781cdb174.pngEmail marketing campaign promoting healthcare support resources, member benefits, and consumer engagement.Mon, 22 Jun 2026 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/076b7257-7400-4c18-8322-f23781cdb174.pnghttps://media.journoportfolio.com/users/105599/images/a693df61-9269-4ba5-b23c-fd69a08ef830.jpgDirect-response email marketing focused on educating consumers and encouraging life insurance quote comparisons.Mon, 22 Jun 2026 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/a693df61-9269-4ba5-b23c-fd69a08ef830.jpghttps://media.journoportfolio.com/users/105599/images/852f36ee-49c5-4f2a-a4ae-3a4d7399a4f9.pngPaid Social Advertising | Meta CampaignMon, 27 Apr 2026 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/852f36ee-49c5-4f2a-a4ae-3a4d7399a4f9.pnghttps://www.ywcacolumbus.org/YWCA Columbus — Digital Campaign & Content Strategy Client Type: Nonprofit / Social Impact OrganizationFri, 24 Oct 2025 00:00:00 +0100https://www.ywcacolumbus.org/https://www.novatesolutions.net/industriesBuilding resilient, connected, and sustainable cities for a better future.Fri, 24 Oct 2025 00:00:00 +0100https://www.novatesolutions.net/industrieshttps://greatlakes.org/about/watermarks-newsletter/Thu, 23 Oct 2025 00:00:00 +0100https://greatlakes.org/about/watermarks-newsletter/https://media.journoportfolio.com/users/105599/uploads/50ddf499-baea-41d7-b8c7-c7bcc73bcb51.pdfAnnual ReportFri, 12 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/105599/uploads/50ddf499-baea-41d7-b8c7-c7bcc73bcb51.pdfhttps://media.journoportfolio.com/users/105599/images/d01972bc-7a88-4300-86fe-7a64f2ef4250.pngProduct DescriptionsThu, 01 Feb 2024 00:00:00 +0000https://media.journoportfolio.com/users/105599/images/d01972bc-7a88-4300-86fe-7a64f2ef4250.pnghttps://twospicymamas.com/BRAND COPYWRITING I crafted engaging product descriptions and web copy for Two Spicy Mamas, tailoring each piece to resonate with the brand's vibrant and flavorful identity.Mon, 01 Jan 2024 00:00:00 +0000https://twospicymamas.com/https://media.journoportfolio.com/users/105599/images/c9f87581-9f70-4910-993a-e038e5259ad8.pngI had the privilege to contribute to the narrative of a company that champions the revitalization of hair health.Sun, 13 Aug 2023 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/c9f87581-9f70-4910-993a-e038e5259ad8.pnghttps://media.journoportfolio.com/users/105599/images/5576b37d-dca8-4451-9f5f-20b4ae2f8b9c.pngSun, 13 Aug 2023 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/5576b37d-dca8-4451-9f5f-20b4ae2f8b9c.pnghttps://www.melaneblog.com/post/embracing-the-sensual-selfThe Double Standard for Women as Wives and Mothers In the last 24 to 48 hours, the internet has been ablaze with discussions surrounding (Big Boss) Keke Palmer and her Girl's Night Out at the Usher concert. However, her boyfriend and the father of their child, Darius Jackson, decided to take his disapproval to the Twitter streets over Keke's outfit. Keke was oozing that "Mama has a life too" energy, and let me tell you, myself and countless others were here for it all! This whole situation gotThu, 06 Jul 2023 00:00:00 +0100https://www.melaneblog.com/post/embracing-the-sensual-selfhttps://www.melaneblog.com/post/essence-film-festival-a-journey-of-belonging-passion-and-inspiration-in-new-orleansI just had the most incredible experience at the Essence Film Festival in New Orleans, and I couldn't wait to share it with you. It's been 20 long years since I last set foot in this vibrant city, back when I attended a Student Government conference during my college days. But this time, it was different. This time, I was here to attend the 2nd Annual Essence Film Festival ( part of the for a table reading of my short screenplay, 'Chosen.' And let me tell you, from the moment I left my home to tTue, 04 Jul 2023 00:00:00 +0100https://www.melaneblog.com/post/essence-film-festival-a-journey-of-belonging-passion-and-inspiration-in-new-orleanshttps://www.usnews.com/insurance/glossary/insurance-regulatory-information-systemThe National Association of Insurance Commissioners (NAIC) created the Insurance Regulatory Information System (IRIS) as a tool for state regulators. It uses financial reports submitted by insurance companies and calculates ratios to assess their financial stability.Thu, 04 May 2023 00:00:00 +0100https://www.usnews.com/insurance/glossary/insurance-regulatory-information-systemhttps://www.usnews.com/topics/author/michelle-e-farleySince 2015, freelance writer and copywriter Michelle Farley has been writing consumer-centered articles focused on educating readers to make informed decisions on insurance coverage that meets their needs and budget, including auto, life, health, renters, and homeowners coverage. In addition to her work for U.S. News 360 Reviews, Michelle is a copywriting consultant, independent filmmaker, and the author of two children’s books.Wed, 22 Mar 2023 00:00:00 +0000https://www.usnews.com/topics/author/michelle-e-farleyhttps://www.usnews.com/insurance/glossary/key-person-insuranceKey person insurance, also called key employee insurance or key man insurance, is a type of life insurance that provides financial assistance to a business struggling after an employee, partner, or owner who significantly contributes to operations and revenue passes away.Fri, 17 Feb 2023 00:00:00 +0000https://www.usnews.com/insurance/glossary/key-person-insurancehttps://www.usnews.com/insurance/glossary/errors-omission-insuranceErrors and omissions (E&O) insurance, or professional liability insurance, protects professionals who provide advice or services against lawsuits filed by clients claiming the company, or one of its employees, was negligent, gave erroneous counsel, failed to disclose information, or misrepresented its services or products. These losses are not covered by a commercial general liability policy.Fri, 17 Feb 2023 00:00:00 +0000https://www.usnews.com/insurance/glossary/errors-omission-insurancehttps://www.usnews.com/insurance/glossary/business-insuranceAn unpleasant reality about business ownership is that there are many risks. Whether someone slips and injures themselves at your place of business or there's a dispute between you and a customer about the quality of the final product they received, these events could find you in the middle of a drawn-out lawsuit. When purchasing business insurance, it is important to consider the specific types of risks your business may face and ensure you have sufficient coverage in place. There are variousWed, 15 Feb 2023 00:00:00 +0000https://www.usnews.com/insurance/glossary/business-insurancehttps://www.usnews.com/insurance/glossary/business-insuranceAn unpleasant reality about business ownership is that there are many risks. Whether someone slips and injures themselves at your place of business or there's a dispute between you and a customer about the quality of the final product they received, these events could find you in the middle of a drawn-out lawsuit. When purchasing business insurance, it is important to consider the specific types of risks your business may face and ensure you have sufficient coverage in place. There are various Wed, 15 Feb 2023 00:00:00 +0000https://www.usnews.com/insurance/glossary/business-insurancehttps://media.journoportfolio.com/users/105599/images/6339439c-efbf-43ed-88a8-83e743ca9bed.pngSubstance. Over Hype. Moving Beyond inspires inclusive, safe, and diverse workplaces by helping organizations measure, achieve and sustain workplace equity - across programs, pay, employee representation, hiring, and psychological well-being.Sat, 13 Aug 2022 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/6339439c-efbf-43ed-88a8-83e743ca9bed.pnghttps://media.journoportfolio.com/users/105599/uploads/e25b0d98-2836-4e2e-b03c-4bed3dd9f337.pdfWed, 13 Jul 2022 00:00:00 +0100https://media.journoportfolio.com/users/105599/uploads/e25b0d98-2836-4e2e-b03c-4bed3dd9f337.pdfhttps://media.journoportfolio.com/users/105599/uploads/b1230b66-4fa7-4007-8129-52e1c2b6ad5e.pdfSample Script for NonprofitWed, 13 Jul 2022 00:00:00 +0100https://media.journoportfolio.com/users/105599/uploads/b1230b66-4fa7-4007-8129-52e1c2b6ad5e.pdfhttps://drinkprotein2o.com/BRAND COPYWRITING I developed concise product descriptions and persuasive web copy for Protein2O, emphasizing the unique benefits of their protein-infused water to enhance their dynamic and health-focused brand.Mon, 02 May 2022 00:00:00 +0100https://drinkprotein2o.com/https://columbusfashion.org/Education is invaluable and we believe that the learning never stops. We seek to provide learning experiences throughout all that we offer. Making pivotal part of any process requires attention and dedication to ensure that the product delivered is at its best. With our Production & Design Labs, we seek to support Columbus creatives with creating-spaces equipped with industry grade equipment. Innovation can be defined in many ways yet all with the same conclusion- to reinvent or rethink the waWed, 30 Jun 2021 00:00:00 +0100https://columbusfashion.org/https://media.journoportfolio.com/users/105599/images/3801cd2f-1918-438d-a33c-559cc9d38da5.pngCreated copy to showcase how Columbus is leading the way in providing fun, engaging experiences post-pandemic.Wed, 30 Jun 2021 00:00:00 +0100https://media.journoportfolio.com/users/105599/images/3801cd2f-1918-438d-a33c-559cc9d38da5.pnghttps://madamenoire.com/1211384/start-your-own-business/Before the pandemic, I found myself on a hamster wheel of regret. Every morning after dropping my son off at daycare, I maneuvered through 40 minutes of morning traffic to get downtown for work, where I was met with other “Dear God, this can’t be my life” commuters. We were all fighting to find a decent parking spot that wouldn’t leave our car with dents on the driver’s side when we eventually returned to it in the evening. It went something like this: Make sure nothing is out on the seat. ChecMon, 25 Jan 2021 00:00:00 +0000https://madamenoire.com/1211384/start-your-own-business/https://madamenoire.com/1209495/2021-financial-goals/Whew, chile! If “doing too much” was a person, 2020 would be the poster child. The COVID-19 pandemic’s impact left millions of people out of work, with their hours cut, or with huge drops in their income. Families all over the world have been extremely affected by the pandemic and are desperately trying to recover. As we kick off the new year, now is a great time to get your finances in order. Keep in mind you might not be able to check off every strategy this year, but as the viral car salesmaFri, 08 Jan 2021 00:00:00 +0000https://madamenoire.com/1209495/2021-financial-goals/https://madamenoire.com/1205775/10-things-to-leave-behind-in-2020/From a global pandemic and massive unemployment rates to civil protests and a dramatic presidential election, we all can agree that 2020 has been a year of unprecedented circumstances. Sure, some moments remained the same; loving couples still got married, babies were even born, and bills were still due, but our lives were not quite the same. If anything, this year has allowed us to see what is truly important, like family, health, resiliency, and community. As 2021 slowly approaches and this yeMon, 21 Dec 2020 00:00:00 +0000https://madamenoire.com/1205775/10-things-to-leave-behind-in-2020/https://www.youtube.com/watch?v=5XKP4L3uprMContent Strategy & CreationTue, 26 May 2020 00:00:00 +0100https://www.youtube.com/watch?v=5XKP4L3uprMhttps://www.youtube.com/watch?v=08ukKrXr8KwThe MyCare Ohio Campaign Ohio Department of Insurance launched a statewide media campaign to educate eligible Ohioans who receive both Medicare and Medicaid Services. The creative campaign strategy included creating video and audio scripts, digital and social ads, and a brochure.Tue, 26 May 2020 00:00:00 +0100https://www.youtube.com/watch?v=08ukKrXr8Kw