About Michelle

I build the language that turns mission into revenue and ideas into impact.

For over 15 years, I have connected storytelling to revenue. From explaining complex insurance policies for the public to writing product stories that moved inventory for Zulily, to architecting six-figure digital fundraising campaigns for the Alliance for the Great Lakes.

These are not separate jobs. They are one practice. I translate complexity into connection and connection into conversion.

I partner with brands and nonprofits who know their words are an undervalued asset. I close the gap between what they do and the story they tell. I build messaging and copy that drives action and delivers results.

My work is built on a simple principle. Clarity is confidence. Whether I am writing a donor email that inspires generosity, a product description that creates an obsession, or a film script that takes the stage, the goal is the same: to build a narrative that owns the room.

When I am not writing copy, I am writing my first novel, walking or working out, or simply creating memories with my husband, son and extended family.